# Karum

> Karum is an AI-powered customer acquisition team for service businesses. It creates, launches, and manages Google Ads and Meta Ads campaigns to bring in new customers and leads, with every change reviewed by a human team.

Karum is designed for service businesses investing roughly €250–€10,000 per month in customer acquisition. The customer decides what to sell and how much to invest; Karum handles campaign strategy, creation, launch, daily optimization, and measurement against real leads from sources such as a CRM, contact forms, an inbox, or phone calls. LinkedIn Ads support is planned.

## Key pages

- [Karum — Tu equipo de captación de clientes con IA](/): Spanish product overview covering the full campaign-management service, ideal customers, Google and Meta Ads, measurement against real leads, human supervision, pricing comparisons, and frequently asked questions.
- [Karum — Your AI-powered customer acquisition team](/en/): English product overview covering the full campaign-management service, ideal customers, Google and Meta Ads, measurement against real leads, human supervision, pricing comparisons, and frequently asked questions.
- [Captar clientes no debería costarte otra nómina](/captacion-clientes-desde-99/): Spanish overview of Karum's lower-cost, centralized approach to Meta Ads campaign management, including what the service covers from €99 per month, how ad spend is separated, and how AI-assisted work is supervised by people.
- [Necesitas clientes. No otra plataforma que tengas que aprender](/delegar-captacion-clientes/): Spanish guide for business owners who want to delegate Meta Ads strategy, creation, launch, and daily management while retaining control of major decisions.
- [Tus anuncios generan contactos. Pero no los clientes que necesitas](/mejorar-calidad-leads/): Spanish guide to improving lead quality by connecting campaign decisions with real outcomes after the form, including fit, intent, meetings, and sales.
- [¿Qué es un Agente IA de Ads?](/recursos/que-es-un-agente-ia-de-ads/): In-depth Spanish guide to AI ads agents, including their capabilities, how they differ from Google or Meta platform automation, how they work, suitable use cases, permissions, and human oversight.