Market research, competitor analysis, and deep dives on demand — without the tabs, the guesswork, or the all-nighter. The Research agent pulls from across the web and live sources, grounds everything in your business, and hands you answers you can act on.
Start Researching → →An AI research agent is an AI system that does your market and competitor research for you — gathering information from across the web and live sources, analyzing it, and handing back clear answers, without you opening a dozen tabs or piecing it together yourself. You ask a question; it does the digging and comes back with something you can use.
What sets it apart from a general AI chatbot is the depth of what it actually does. A chatbot answers from a single quick pass over one search. The Research agent runs a real research process — going wide across many live sources, working the question from several angles, and synthesizing it all into something coherent. Getting close to that with a chatbot would mean wiring up tools and managing the whole pipeline yourself; here it just happens. And because it works as part of your Karum marketing team, it does all of that grounded in your business — your market, your competitors, what you're trying to do.
Researches your market
Surfaces what's happening in your space — trends, demand, the questions your customers are actually asking — so your marketing is built on what's real, not on assumptions.
Goes deep on a subject
When a quick answer isn't enough, it runs a thorough deep-dive — working a topic from multiple angles and sources to give you genuine depth, not a surface summary.
Analyzes your competitors
Studies the businesses you're up against — how they position, how they price, what they're doing, and where the gaps are — and turns it into a picture you can act on rather than a pile of links.
Understands your audience
Digs into who your customers actually are and the language they use — the words, worries, and questions that show up in reviews, forums, and social — so your content and ads speak the way your market does.
Researches anything, on any brief
Give it a question and it runs the right kind of research to answer it — quick read or deep-dive, market or competitor, validating an idea or sizing an opportunity. One agent, pointed at whatever you need to know.
Feeds the rest of your team
Its findings don't just sit in a document. They flow into your content and your ads — so the angles you publish and the campaigns you run are backed by real research, not invented from scratch.
vs. doing it yourself. Research the manual way means a dozen open tabs, half-finished competitor checks, and answers that are out of date by the time you act on them. The Research agent does the digging across many sources at once and comes back with something finished — in minutes, not an evening.
vs. a general AI chatbot. Ask a standard chatbot and you get one quick pass over a single search — a fast answer that skims the surface. The Research agent runs a genuine multi-source, multi-pass process: it goes wide, works the question from several angles, and synthesizes. Matching that with a chatbot would mean stitching together tools and running the pipeline yourself — and even then, it wouldn't know your business or your competitors the way the agent does.
vs. hiring an analyst or research firm. An analyst is slow and expensive; a research firm is built for enterprises, not founders. The Research agent gives you analyst-grade answers on demand, for the price of the platform — and it's wired into the rest of your marketing, so the research actually gets used.
| Doing it yourself | General AI chatbot | Analyst / research firm | AI Research Agent | |
|---|---|---|---|---|
| Depth of research | Shallow, manual | Single quick pass | Deep | Deep, multi-source |
| Speed | Hours | Seconds | Days | Minutes |
| Knows your business | — | If you set it up | If briefed | Built in |
| Feeds your marketing | No | No | No | Yes |
| Cost | Your time | Cheap | Expensive | One platform |
You ask — or your team needs to know.
You put a question to Noa, or another agent needs intel to do its job. Either way, the Research agent gets the brief.
It digs across sources.
It gathers from across the web and live sources, works the question from multiple angles, and analyzes what it finds — grounded in your business the whole way.
It hands back something usable.
You get a clear answer or report — and where it's relevant, the findings flow straight into your content and ads.
Founders and small business owners who need to understand their market and their competitors but don't have a research team — or the hours to do it properly themselves. If you've ever opened twenty tabs to size up a competitor and given up halfway, this is the agent that finishes the job for you.
What is an AI agent for research?
An AI agent for research is an AI system that gathers, analyzes, and reports on information for you — market trends, competitor activity, deep dives on a subject — without you doing the digging yourself. With Karum, it works from your business context and feeds its findings to the rest of your marketing team.
What can the Research agent research?
Your market, your competitors, your audience, and any subject you need to understand in depth. It can give you a quick read for a piece of content, a thorough deep-dive on a complex question, a focused analysis of the businesses you compete against, or insight into who your customers are and how they talk. If you can brief it, it can research it.
Can it do deep research, not just quick answers?
Yes. Alongside quick reads, the agent runs genuine deep research — working a topic from multiple angles and sources to give you real depth when a surface answer won't do.
How is this different from just using ChatGPT or Perplexity?
A general AI tool answers from a single quick pass — fast, but shallow. The Research agent runs a real research process across many sources at once, working a question from multiple angles before it answers. To get that from a chatbot you'd have to wire up and manage the tooling yourself. On top of that, the agent is grounded in your business and feeds its findings to the rest of your marketing — so the research is deeper and it actually gets used.
Do I talk to the Research agent directly?
You talk to Noa, your marketing manager. When you ask her something that needs digging, she kicks off the Research agent — and its findings come back through her, or flow straight to the agents that need them.
Does the research actually get used, or just sit in a report?
It gets used. The Research agent's findings feed your content and your ads, so the work shows up in what you publish and what you run — not in a document you forget about.
Know your market. Know your competitors. On demand.
Start Researching → →
