.svg)
Privacy Policy
1. Introduction
Karum ("we", "us", or "our") operates an AI agent marketplace that connects businesses with specialised AI marketing agents via our platform at karum.ai.
This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable data protection laws.
2. Data Controller
Karum is the data controller responsible for your personal data.
For privacy enquiries: privacy@karum.ai
You have the right to lodge a complaint with your national data protection supervisory authority.
3. Data We Collect
3.1 Data You Provide
- Name, business email, company name, and job title
- Website URL or business information submitted through our platform
- Communications sent to us via contact forms or email
- Billing name and invoicing address (payment card data is handled exclusively by our payment processor)
3.2 Data Collected Automatically
- Usage data: pages visited, features used, session duration
- Technical data: IP address, browser type, device type, operating system, referrer URL
- Cookies and similar technologies — see Section 7
3.3 Data from Third Parties
- Publicly accessible content from websites you submit for analysis
- Data from third-party tools and integrations used to deliver our services
4. Lawful Bases for Processing
Processing ActivityLawful BasisDelivering services you have requestedContractManaging your accountContractSending service communicationsContract / Legitimate InterestsSending marketing emailsConsentAnalytics and product improvementLegitimate InterestsLegal and financial obligationsLegal Obligation
5. How We Use Your Data
We use your data to:
- Provide and improve the Karum platform and services
- Deliver outputs and reports generated through our tools
- Send transactional communications (confirmations, invoices, support)
- Send marketing communications where you have opted in
- Analyse usage to improve performance and user experience
- Comply with legal and tax obligations
- Prevent fraud and maintain security
6. Data Sharing
We do not sell your personal data. We may share it with:
- Service providers who help us operate our platform (hosting, analytics, payment processing), under data processing agreements
- AI and data providers used to deliver our services
- Legal or regulatory authorities where required by law
7. Cookies
We use cookies for platform functionality, analytics, and marketing. You can manage preferences via our cookie banner or your browser settings.
8. International Data Transfers
Where personal data is transferred outside the EEA or UK, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or equivalent mechanisms.
9. Data Retention
We retain data only as long as necessary for the purposes set out in this policy, after which it is securely deleted or anonymised. Financial records are retained for the period required by applicable law.
10. Your Rights
Under the GDPR you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate or incomplete data
- Erase your data in certain circumstances
- Restrict processing in certain circumstances
- Portability — receive your data in a machine-readable format
- Object to processing based on legitimate interests or for direct marketing
- Withdraw consent at any time where processing is consent-based
To exercise any right, email privacy@karum.ai. We will respond within 30 days.
11. Security
We implement appropriate technical and organisational measures to protect your personal data. In the event of a breach that poses a risk to your rights, we will notify the relevant supervisory authority within 72 hours.
12. Children
Our services are intended for business users only. We do not knowingly collect data from individuals under 16.
13. Changes to This Policy
We may update this policy from time to time. Material changes will be communicated via email or a notice on our website. The effective date at the top of this page reflects the latest revision.
14. Contact
.svg)
.svg)
.svg)
